It all begins with an idea…

Whether you want to gift a jewelry piece overflowing with personal touch or you can’t quite find what you’re looking for, we are here to help! Contrary to popular belief, custom design doesn’t always cost more. Our goal is to help your dream become reality. Whatever it is, we are here to guide and assist you in designing your perfect piece at the perfect price.

You can walk into our store with a fully formed idea or have no clue where to begin, and we will work with you throughout the entire design process to ensure you receive a piece that you absolutely love. With loose stones of all shapes, colors, and sizes in house, we can begin to spark your imagination for your next beautiful work of art.

How does the process work?

You will work directly with us, the owners, to design your dream piece of jewelry with only one goal — that you love it!

We like for the design process to be as hands on as possible. It’s one thing to design a piece by picking pictures out of a catalog and a completely different experience having the ability to hold parts in your hands and see the exact components your piece will be made with. We have the largest selection of loose gemstones in Wisconsin at our fingertips, so not only do you have the ability to custom design your piece, but you get to pick out the exact gemstones you would like as well.

Once your idea is finalized, we send the plans off to our world renowned goldsmith so a preliminary rendering or wax casting can be made. We can meet again, and we can tweak your design further or approve the design for the next steps. Seeing the design take shape can help us all determine what we like in our custom piece and what we would like to change. 

Your decisions are conveyed to the goldsmith and your pieces get cast and set in the precious metal of your choice.

How long does custom design work take?

All in all, most pieces from start to finish take 2-4 weeks. There are some exceptions to this, of course, but the vast majority take less than a month to go from a mere idea to a piece you can wear!

How much more does custom design work cost?

That’s the wonderful thing - usually, it doesn’t! If you’re thinking about designing a piece, give us a call or come on by. We would love to hear about your dream and can help provide you a better idea on price and turnaround time.